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[2], In 1992, he and John Ferolito started Arizona from a warehouse in Brooklyn. Spencer Vultaggio and Wesley Vultaggio attend Party to Celebrate VISIONAIRE 57 2010 at The Delano on December 4, 2009 in Miami Beach, Florida. It seems that golf inspired beverages have a natural place in the beverage world. 2023 Getty Images. "By the time we got off the parkway we had talked ourselves out of the tea business. Vultaggio had never been to Arizona when he decided to name his company after the Southwest state, says Spencer Vultaggio, Dons youngest son and chief marketing officer for AriZona Beverages, on a recent phone call. Hot water only comes in contact with the coffee for a short amount of time with K-Cups, so we add more grounds to the K-Cup, and you get a stronger, more classic representation of a brewed cup of coffee. Lisa also has a younger brother. So, what's he worth today? It rides along on bike rides, sits on the stoop, and continues to be passed around at the skatepark after hours of practicing tricks. AriZona Beverages has conquered the iced tea market like few other companies, so why not try its hand in another uber-popular beverage segment? I caught up with brothers Wesley and Spencer Vultaggio, Don Vultaggios sons, to talk about what they are working on and where they see the future of the company now that its all within the family. Now, more than 20 years later, I rediscovered the brand when they launched a new Sun Brew coffee line. "We work together to get all the newer products out and marketed correctly, to get visibility and eyes on them. Had I been sleeping on AriZona, or were they just now making more lower-sugar products now that were more in line with what adult me had been drinking? She is best known for her role as Hannah Scott on General Hospital. But we just built a huge facility in New Jersey, and it will change the game for us to go right to production on a whim. We have the quality of a La Colombe at price point of the Dunkin. Arizona sells some $4 billion worth of tea, juice, water and alcoholic drinks annually, including its popular green tea and Arnold Palmer lines. During that time, brands like Gold Peak and Pure Leaf made inroads. "It was attractive but, more importantly, different." We are a trusted brand, brand that people actually love and have a real connection to it. SPENCER: [laughs] I have been playing golf for a few years now and have learned to love the sport. A federal judge wasn't persuaded. [1] Early life [ edit] Vultaggio grew up in Flatbush, a working-class neighborhood of Brooklyn, New York City, New York. Family passions and reputation stand behind the wines of California's wine families. Her first acting role was in an episode of Street Justice, soon followed by an appearance in Working It Out at Madison, a Canadian series filmed between 1991 and 1993 which was intended to be a learning aid for teenagers when it came to handling the pressures of TV life. [2] Her first film appearance was in the television film Mortal Sins, alongside Christopher Reeve. Organize, control, distribute and measure all of your digital content. ENAMORADO: What are your escapes from work? (646) 559-5119 (Time Warner Rescom of New York, LLC) is used to contact Spencer, The person you are searching for may be listed under a different name. Copyright 2023 Market Realist. If you're thinking this is just another hard seltzer line, think again. Art doesnt have to be so literal, it can be fun and quirky and the interpretation is very personal. Ferolito was sold and AriZona Beverages was on its way. [4], In 2004, they bought a two-acre "private peninsula" in Sands Point, Long Island for $4 million, and finished building a 30-room mansion in 2007.[5]. 3,046 Followers, 2,757 Following, 394 Posts - See Instagram photos and videos from Spencer Vultaggio (@spencerstorm) We received thousands of entries and they were all incredibly received. When it's right, it's right." The couple moved to Jackson's hometown of Battle Ground, Washington to raise their family. The packaging is very iconic and signifies the overall appeal of AriZona and the shelf appeal. "So we jointly saw an opportunity to add a splash of fruit to the category as we know consumers are looking for real ingredients and great taste.". AriZona hopes to distinguish itself in the overcrowded coffee market by coming in at a lower price point than other brands. SPENCER: Looking through all the designs has been a lot of fun. ENAMORADO: What has been your favorite part of this contest? 2023 Getty Images. According to Inc., Ferolito believed AriZona Beverages was worth between $3 billion and $4 billion. In April 2015, the two sides agreed to an undisclosed settlement just before the case went to trial. According to Forbes, this issue came to a head during a trip to a manufacturing plant where they gauged the pricing of a potential iced tea bottle. Come along for the ride! As of August 2022, his net worth was estimated at US$4.4 billion. Beloved wife of the late Joseph. A lot of our offshoots, you can see relevancy to existing AriZona products, the Southwestern point of view, except for the Cherry Blossoms on the green tea, of course. AriZona Iced Tea has been the catalyst for moments like these for the past 28 years. But AriZona is not your average beverage maker. ENAMORADO: The contest first launched with a flavor vote between Cherry Lime Rickey, Orange Creamsicle and Chocolate Fudge Float, how did you pick these flavors? ENAMORADO: Spencer, do you think it is easier to communicate with consumers through Facebook, or through Twitter? How are you raising awareness of some of the new products? It was created by none other than company founder Don Vultaggio's wife. Collect, curate and comment on your files. Mom would be working on packaging designs with much of the inspiration coming from our own southwest dcor at home. Its a new exciting component of our business, having a big production arm under our belt. "It was like the Wild, Wild West in those days," Vultaggio's wife Ilene said. Anthony B. Vultaggio Age 30. Domenick " Don " Vultaggio (born 1951/1952) is an American billionaire businessman, the co-founder of Arizona Beverage Company. Lee M Ramanelli, Gilda P Romanelli, and six other persons spent some time in this place. How AriZona Is Staying Relevant Through New Products And - Forbes Try for free at rocketreach.co I cover great cocktails, beer and wineand where to drink them. In 1992, they made their first bottles of AriZona teas. Ilene's artistic skills were put to use a second time to create the packaging for the company's next product, green iced tea. Its consumer still skews young, unbothered by the amount of sugar (21 grams per 8 ounces) in a 23 ounce, .99 cent big can.