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Total quality management: an integrated approach, New Delhi: Excel Books, 2005. The firm projects that its customer base will increase into the future. In addition, the UAE have also signed trade agreements with other countries outside the region including US and most of the European countries. The Hello Tomorrow plan is among the most innovative marketing strategies that the company should adopt to attain some of the major objectives. However, Emirates tries to keep leading positions in the country and region while changing the marketing strategies and orienting to other consumer categories. One of the areas that the firm has focused on relates to improvement on its internal systems efficiency. IvyPanda. For example, the KIS tablet has enabled the firms crew, who are over 17,000, to interact with one another. Purpose The purpose of this paper is to investigate the strategies and competitive advantages of Emirate Airlines that have led to exceptional performance In order to attain cost control advantages, various strategies are supposed to be employed by the company. In other words, the substitutes include road, rail and water transports. and the flag carrier London: Media Prima, 2014. July 9, 2020. https://ivypanda.com/essays/emirates-airlines-differentiation-and-innovation/. The choice of Dubai International Airport, as the airlines hub, was subject to a number of factors. In the last financial year, the company has achieved its strongest cash flow recording the highest cash generated from operating activities. Many pilots have grown with the airline. Emirates Airlines Company' Operations Management Practices. 2). 3). The manufacturers possess somewhat high power in terms of supply of the aircrafts. In addition, the competitors pioneer low cost budgets thereby making the Emirates Airline Company less competitive (Taye, 2006). One of these tools includes the Plan-Do-Check-Act tool or the Deming Cycle. The Exceptional Performance Strategies of Emirate Airlines. Competitiveness Review: An International Business Journal 21.5 (2011): 471-486. Emirates Airlines Company Operations Management Practices, custom Emirates Airlines Company Operations Management Practices, Sears Company's Transaction Processing System, Red Bull Company's Global Marketing Strategy, Emirates Marketing Strategy and Success Factors, Abu Dhabi National Oil Company: Market Analysis, Automotive Fun and Service Company: Business Plan, Salesforce Companys Customer Relationship Management, IPhone 5: Operation Management and Supply Chain, Holiday Seekers and Small World Companies: Management Plan, Whole Foods Market Companys Strategic Audit, BlackBerry Business Strategy [Compared to Apple & Motorola], Emirates Airlines hits new heights with 52% rise in profit, About process selection and facility layout operations management, Percentage change Aug. 2012 versus Aug. 2011, Percentage change Aug. 2012 versus Aug. 2010. In most cases, the firm undertakes in-house training in order to uphold the differentiation strategy. This trend is mainly evident in the emerging markets such as the UAE. In line with its technological commitment, Emirates Airlines has implemented a knowledge-driven in-flight service [KIS] system. In principle, the firms strong market presence in leading airline markets presents the corporation with a fundamental competitive periphery over its rival competitors. For example, the firm is committed towards caring for its employees, the community that it serves, and the environment. Speaking today at the Aviation Festival Middle East, Anand Lakshminarayanan, Divisional Vice President Route Planning and Economics said: "Countries recognise the importance of seamless global traffic flows and the multiplier effect to their own economies, and this has been instrumental in our own growth as an airline that attracts business and tourism opportunities.