And then you need to still figure out, What are we going to say from a business perspective? So threading that needle of understanding how to show up while driving business objectives is critical. Dara Treseder on LinkedIn: #sustainability #design #engineering # But when Covid restrictions eased, people returned to the office and gyms reopened, demand also eased for Peloton's . Dara Treseder Is the Reason You're Obsessed With Peloton Meanwhile, both Peloton and Planet Fitness stock are on the downtrend following recent disappointing quarterly reports. The WFH era also provided massive impetus to push fitness lovers toward social media influencers, many of whom saw their subscriber counts swell into the millions. It's important to be clear what matters most to us and why. 6. In fact, its the last thing theyd compromise during a potential recession, behind socializing, drinking and even their daily caffeine rush. if ("undefined" === typeof dlApi) { dlApi = {"target":"unknown/unknown","cookieInfo":"","no_gemius":1,"adsNoBanner":1,"noDfp":1,"tid":"EA-4719209"}; }. DT: I want to be at a company that cares about things that deeply matter to me. Dara Treseder Chief Marketing Officer of Autodesk | P&L Owner | Board Director 2mo It's no longer a secret ! Dara Treseder, a former exec at Apple and GE, signed on as SVP, head of global marketing and communications, during the thick of the pandemic in August 2020. At Autodesk, Dara oversees the company's worldwide marketing, brand & communications, global demand generation, and education business teams. When Dara Treseder greets me on a video call, the first thing I notice is her energy. And you're starting to see what happens when digital translates into the physical world. Im able to bring everything that I have to offer to this position, which is wonderful, because I know that as a Black woman, people dont always get those opportunities. P&Gs Thank You, Mom campaign. 0;fCreative Under Quarantine: Dara Treseder juggles COVID-era marketing Laws that banned interracial marriage were legal in the United States until 1967. DaraTreseder:I was born and raised in Nigeria. Fitness giants Peloton and Planet Fitness stock prices continue to plunge post-Covid. "@type": "ItemList", Once, at my review, the leader of the organization said, "You've done such a great job. She always encouraged me to not just accept the world as it is but to think about the world as it should be and allow myself to be an architect of that destiny. I am happy to read about Dara Treseder. And seeing that representation on such a big stage meant so much to me. Tell us about the marketing campaign youre most proud of working on in your career. 2. NEW YORK, Aug. 6, 2020 /PRNewswire/ -- Peloton (NASDAQ: PTON ), the world's largest interactive fitness platform, today announced that Dara Treseder has been named as Senior Vice President,. The company has not officially had anyone in the CMO role for a number of years. Even in my wildest dreams, I didnt imagine I would be where I am, doing what Im doing, she says. In addition to editing feature stories, she programs Marie Claires annual Power Trip conference and Marie Claires Getting Down To Business Instagram Live franchise. Treseder, the chief marketing officer of the 3D-printing company Carbon, will join Peloton as senior vice president, head of global marketing and communications. How can we inspire and show the next generation how to take up space and build a better world?. That has been a guiding principle in my life. One such example is Mirror, a Lululemon-owned smart mirror that operates like a wall-mounted tablet.